Water enhancers are edible formulations that add flavours to water without the carbonation process. Various drinks have a special spicy and carbonated taste due to carbonic acid and are highly preferred by consumer around the world.

The major factors driving the growth of the global water enhancers market include the rising population, increasing demand of non-carbonated beverages, and the rising consumer awareness about healthy drinks options. In addition to this, consumers have been looking for convenient products to keep themselves hydrated in their routine life and to stay healthy at the same time. People opt for mini water bottles with concentrated flavour enhancers that transform plain water into a value-added drink instantly. The change in consumer preference towards nutrient activated Carbonated Soft Beverages (CSD) will have a positive impact on the growing demand of the market. However, lack of strict regulations from regulatory bodies such as the FDA and ESFA are some factors hampering the growth of global water enhancers market during the forecast period.

Based on the region, Asia-Pacific is expected to grow at a higher CAGR during forecast period due to the rising number of health-conscious consumers in emerging countries such as Japan and Singapore.

The global water enhancers market has been segmented on the basis of active ingredients, source type, product type, distribution channel, and key regions. Based on active Ingredients, the market is segmented into vitamins, electrolytes, sweeteners, anti-oxidants, and other ingredients. Based on source type, the market is segmented into fruits, vegetables, tea & coffee, and coconut water. Based on product type, the market is segmented into flavoured drops, energy drops, and fitness & workout drops. Based on distribution channel, the market is segmented into pharmacy & health store, convenience store, hypermarket/supermarket, online channel, and others.

Some of the major players of global water enhancers market are PepsiCo, Inc., Nestle, The Coca-Cola Company, The Kraft Heinz Company, The Jel Sert Company, Arizona Beverages, Wisdom Natural Brands, Nuun, Jel Sert and Dyla LLC among others.

Market Segmentation:

Global Water Enhancers Market by Active Ingredients

• • Vitamins
  • Electrolytes
  • Sweeteners
  • Anti-Oxidants
  • Other Ingredients

Global Water Enhancers Market by Source Type

• • Fruits
  • Vegetables
  • Tea & Coffee
  • Coconut Water

Global Water Enhancers Market by Product Type

• • Flavoured Drops
  • Energy Drops
  • Fitness & Workout Drops

Global Water Enhancers Market by Distribution Channel

• • Pharmacy & Health Store
  • Convenience Store
  • Hypermarket/Supermarket
  • Online Channel
  • Others

Global Water Enhancers Market by Region

• • North America Water Enhancers Market
  • Europe Water Enhancers Market
  • Asia-Pacific Water Enhancers Market
  • ROW Water Enhancers Market

Leading Market Players

• • PepsiCo, Inc.
  • Nestle
  • The Coca-Cola Company
  • The Kraft Heinz Company
  • The Jel Sert Company
  • Arizona Beverages
  • Wisdom Natural Brands
  • Nuun
  • Jel Sert
  • Dyla LLC